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Paula Mena Barreto

Partner

T +55 21 3262 3028
F +55 21 3262 3011
paula.menabarreto@cmalaw.com
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Rua Lauro Müller n. 116, 25º andar - Condomínio do Edifício Rio Sul Center
Botafogo - Rio de Janeiro, RJ - Brazil 22290-906
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EXPERIENCE

Paula Mena Barreto joined the law firm Campos Mello on September 1, 2016 as partner in the Intellectual Property area.

She advises clients on IP related issues, which include IP transactions (drafting, negotiating and registering agreements involving intellectual property, transfer of technology and franchising) and legal due diligence for evaluation of IP assets. Paula further advises clients on strategies for IP protection, with extensive experience in trademarks, copyrights and software. Paula is also highly experienced in media rights, privacy, data protection and advertising law.

Before joining Campos Mello, Paula Mena Barreto worked at the law firm Barbosa, Müsnich & Aragão for 14 years.

RECOGNITIONS

  •  Ranked in “Advocacia 500”: 2014, 2015

PUBLICATIONS

  • “A Importância de uma Política de Propriedade Intelectual em Tempos de Crise”, Jota, June/2016
  • “Good Faith in Franchising”, International Journal of Franchising Law, vol. 13, 2015
  • “Disputes Involving Franchising in Brazil”,  The Trademark Reporter, November/2015
  • “International Libel & Privacy Handebook” (Brazilian Chapter) – 3th Edition, Bloomberg Press, 2013
  • “Trademarks and Due Diligence for Merges and Acquisitions in Brazil”,  The Trademark Reporter, November/2012
  • “Direito Internacional da Propriedade Industrial (Chapter: Parecer da OAB/RJ sobre Protocolo de Madrid)”, Lumen Juris, 2008

EVENTS

  •  Speaker, “Summer Olympics 2016, Legal Issues concerning Hispanic and Latin America Media, University of Miami, March/2016
  • Speaker, “Good Faith in Franchising”, IBA/IFA 31st Annual Joint Conference, Chicago, May/2015